Who we are

AppyWay is the industry-leading SaaS solution decarbonising cities by empowering local authorities to digitally manage their kerbside and share kerbside data with fleets and drivers.

Our journey began with AppyParking, an app born from the frustration of finding and understanding parking on the streets of London. During the app’s creation, it was clear that cities lacked shareable, machine-readable, standardised parking restriction data. So we went ahead and built the UK’s largest set of standardised kerbside data, in turn discovering the untapped potential beneath everyone’s feet.

Today, we’re Europe’s leading intelligent kerbside platform, helping cities and drivers optimise operations and transition to net zero by uniting parking/loading maps, occupancy data, and cashless payments.

Our impressive client roster includes local authorities such as Edinburgh, Southwark, Lambeth, Haringey, Harrogate, Cambridgeshire, Cornwall, Dorset, Dublin and more recently across the pond, NYC. Additionally, our apps and API are trusted by tens of thousands of drivers and fleets including Blue Badge innovators Motability Operations. 

We are proud to have the support of top investors, including, Hyundai Motor Company, Aviva Ventures, Mastercard and ESRI mapping. To date, we have raised over £20 million in funding, allowing us to continue building something big from the ground up.

If you’re passionate about tangible solutions to help decarbonise the world then AppyWay is the perfect place for you. Come and make your mark on a company you can call your own!

The marketing function at AppyWay

Sitting in the Commercial team, our marketing function plays a pivotal role in achieving our mission of decarbonising cities from the kerb up. 

By crafting compelling campaigns that educate and inspire our target audience, the marketing function seeks to persuade local governments of the power of the kerbside in the fight to build greener cities and reduce carbon emissions. 

In doing so, the marketing function plays a crucial role in the commercial growth of AppyWay, and the financial health of our business.

What you will be doing 

• Collaborate closely with the CEO, CFO and Commercial Director to develop and implement comprehensive marketing strategies aligned with company objectives and budgets.
• Direct line management and mentorship of our Digital Marketing Executive, providing guidance and support in their role.
• Take the lead on public relations activities, including drafting press releases, and pitching stories to media outlets to enhance brand visibility and reputation.
• Coordinate and manage AppyWay attendance at various events, such as conferences,  exhibitions and speaking opportunities ensuring seamless execution and representation of the company.
• Oversee the creation and execution of email campaigns, ensuring copy is compelling to engage target audiences effectively.
• Provide marketing expertise to enhance potential fundraising efforts when necessary.
• Contribute to internal communications and employer branding initiatives, ensuring alignment with company values and objectives.
• Own the content, PR and social calendar ensuring a regular cadence of engaging news and thought leadership.
• Collaborate with design agencies, providing creative briefs and overseeing the development of marketing assets such as social media content, event materials, videos, and animations.
• Support the sales function by creating and maintaining collateral materials to facilitate sales efforts and drive business growth.
• Own AppyWay’s brand guidelines to ensure that any external and internal messaging is consistent, appropriate and on brand at all times.

Requirements

Your profile

We’re looking for someone who…

• Has proven experience in creating and managing a variety of content types, including blogs, case studies social media content, webinars, reports, eBooks, and/or video content.
• Is proficient with B2C communications tools, particularly app-based communication platforms (e.g. Braze or similar).
• Has demonstrable experience working in a Software as a Service (SaaS) industry.
• Writes excellent copy and has experience building marketing content for web pages (e.g. using Wordpress).
• Demonstrated ability in product copywriting for websites and proficiency in building web pages, preferably with experience in WordPress.
• Has comprehensive knowledge of social media platforms, including LinkedIn, TikTok, and Instagram, with the ability to leverage each platform effectively.
• Holds a working knowledge of SEO, Google Ads, Google Looker Studio, LinkedIn and Facebook Ads to optimise marketing strategies.
• Is keen to get stuck in and collaborate - even better if you’re familiar with tools such as Figma and Asana for efficient project management and teamwork.
• Can communicate confidently with a wide range of internal and external stakeholders, including senior business leaders.
• Wants to change the status quo and is excited by our mission to decarbonise cities from the kerb up.
• Previous experience marketing to governments and local authorities would be a plus!
• Is based in, or near, London and happy to work at least one day a week (Thursday) in our office near Covent Garden - with the option of working from the office more often if you want.
  

We know that the right candidate might not tick all of these boxes, so please don’t feel discouraged from applying even if you are missing some of the above criteria. 

Benefits

What you would get

• 💷 Enjoy a competitive salary of £50,000-£55,000 depending on your profile and experience
• 🌴 25 days’ holiday plus all UK bank holidays and accrue additional holiday for each year you work with us up to 30 days total - it’s our way of saying thank you! 🙂
• 🏠 A hybrid flexible working model: Thursdays in our Covent Garden based office, and the option to work from home the rest of the week (if you that works for you), so that you don’t have to sacrifice your personal commitments
• ✈️ Want to stay a little longer at your dream destination? Have greater flexibility to ‘Work from Anywhere’ for up to 2 weeks each quarter
• 🤲 Experience true ownership! Everyone at AppyWay owns a piece of the pie through our share option scheme, so when AppyWay does well, so do you!
• 💰 Save and plan for the future with our enhanced company pension scheme provided by Royal London. The more you contribute, the more we’ll contribute too!
• 📈 We’ll work to protect your compensation from a rapidly changing economy by carrying out an annual Cost of Living exercise to ensure your salary stays ahead of rising prices and interest rates
• 🪦Whilst we hope you never have to use it, we offer our entire team Death in Service insurance cover
• 🧘Your wellbeing matters to us, gain access to GP consultations, nutritionists, dental advice and counselling on demand
• 🎉 Access hundreds of perks, discounts, weekly freebies, cashback offers and discounted gym memberships to help with the cost of living changes via PerkBox
• ☕ Working on site? Enjoy a freshly made coffee from our onsite barista and a cold beverage at our bar at the end of the day!
• 💻 Everyone at AppyWay has their optimum setup, we’ll let you choose your own laptop, (PC or Mac) and accessories so you can work in comfort!
• 🚀 Everyone at AppyWay has a clear growth framework and we’ll support you with the appropriate learning and development plan to achieve your goals
• 🍼 Planning for or raising a family? You can expect to benefit from our inclusive leave options, nursing rooms and a dedicated plan to ensure you are fully supported on your return. You can also benefit from savings on nursery fees through our Workplace Nursery scheme
• 🎾 We may work flexibly but we’re still a social bunch! Join one of our regular social events, group trips and activities throughout the year

Our hiring process

We know that job hunting can be a stressful and challenging experience, so have tried to ensure our hiring process allows for the best candidate experience possible, whilst still being thorough and robust enough for us to find the best person for the job.

If your application is selected to go through to a first stage interview, here is what you can expect:

• Stage one: A 30-minute virtual screening call with our People and Operations Manager
• Stage two: A 30-45 minute virtual competency interview with our Marketing Manager and/or our Commercial Director
• Final stage: An in-person presentation and cultural interview, allowing you to meet several members of the team including our CEO Dan Hubert and our Digital Marketing Executive (whom you’d be managing!) 

All candidates who pass our initial screening call (stage one) will be sent a candidate pack PDF giving more information about the subsequent stages and how best to prepare.

Due to the high volume of applications, we regret that we cannot provide individual feedback for applications not selected for a screening call. Best of luck with your application! 

Diversity Statement

Our stakeholders come from all walks of life and so do we. We welcome talented individuals from a variety of backgrounds and experiences, not just because it’s the right thing to do, but because it makes us stronger as individuals, as a team and as a business. If you share in our values and enthusiasm for start-up life, you will find a home at AppyWay.

Don’t tick all the boxes but feel you would be highly successful in this role? Get in touch, we’d love to get to know you!

Reasonable adjustments: If you are invited to an interview and feel you would benefit from any reasonable adjustments during the recruitment process, please let us know when confirming the time of your interview. We’ll do our best to accommodate you!

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Agencies: We are not working with or acknowledging referrals sent to us by external agencies or independent recruiters.