Head of CRM & Loyalty

£55,000k plus excellent benefits

Full time permanent

Location: Newcastle – North East

Sector :- Ecommerce / Marketing / sales 

Immediate hire

Our client is a market leading organisation and this is an excellent opportunity to join in a new Head of CRM & Loyalty Marketing role.

You will work closely with busienss Directors and will deliver CRM projects that will drive loyalty and spend from the existing customer base.

Key Areas:-

• Lifecycle Marketing
• Rewards Programme
• Strong data-driven, cross-channel experience
• Experience of integrated multi-channel digital communications strategies
• Maximising commercial opportunities & cost reductions
• Experience in a brand / ecommerce environment B2B & B2C 

Job Responsibilities

• Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments
• Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database
• management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering
• Customer segmentation – Leading the communications strategy
• Promotional Strategy – Managing our mix of site-wide sales
• Customer Rewards Programme & Marketing lifecycles
• Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels. 
• Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plans 
• Achieve all agreed client KPI’s targets and all financial targets agreed for the nominated accounts.
• The Account Manager has a responsibility at all times to identify, develop and deliver added value and innovation from the accounts that they manage
• Manage the client review process for the nominated client.
• define and implement service management processes and measures

Person Specification

Sector: Media, Digital, Communications & Design

Degree level marketing qualification 

experience in a brand / ecommerce environment

High attention to detail & marketing budget planning Essential